What can be built now.
What matters next.
For leaders deciding where technology can take their business.
I look at how advances technology can create revenue, reshape a product or customer experience, and change the economics of a business. Then I carry the idea into architecture, investment and delivery.
My perspective comes from building production software, setting technical direction and leading major programs in global financial institutions. Founding and running a growth agency gave me direct responsibility for customers, revenue and the P&L. I later brought that commercial perspective into enterprise transformation, building teams and capabilities as well as shaping the technology.
Today, I work with executive teams to shape major AI, data & cloud opportunities. I bring engineering, customer experience and commercial teams together around what can be built, why it matters to the business, and the investment, decisions and leadership needed to make it happen.
15 years in software engineering, technical leadership and architecture.
People leadershipLed a multidisciplinary program spanning 50+ people across 12 teams.
Commercial ownershipBuilt and ran a growth agency with full P&L ownership, serving 30+ brands across five markets.
Shaping & delivering changeBuilt the case for and delivered a US$12M global platform modernisation.
What technology
made possible
My work has helped bring new banking propositions to market, grow e-commerce businesses and modernise critical institutional platforms. These examples show what changed and how I helped make it happen.
A new bank that went on to reach 10M+ customers
I helped bring next to market, architecting and leading the integration that connected a cloud-native bank with Bradesco’s established estate. The customer milestone came after launch.
The banking storyOne brand. From ~US$20K to >US$1.2M a month
I founded and ran the agency behind the growth, bringing customer journeys, marketing, data and delivery together. The result came in under 15 months, at 3–4× return on advertising spend.
The growth storyA critical global investment platform modernised
For a global broker-dealer and custodian, I built the investment case and led a US$12M modernisation across 12 projects, carrying the work from business case through to completion.
The platform storyWhere technology
changes the business
Products and business models
What becomes possible when a new capability changes the product, the service or the way a business earns.
Growth and customer experience
How people discover, buy and use a product—and how better experiences translate into commercial growth.
Technology and architecture
The engineering choices behind new capabilities. What can be built, what it can connect to and what it will take to scale.
Making change real
Bringing the investment, technical direction and people together to turn a promising idea into a working business capability.
Engineering depth.
A commercial point of view
A technology opportunity rarely belongs to one discipline. Product, customer experience, engineering and business economics all shape what it could become.
I bring those perspectives together, drawing on systems I have built, multidisciplinary teams I have led and a business I have run. That lets me move between the commercial ambition, the technical choices and the work required to make it happen.
I’m based in Sydney, after more than a decade living and working in New York.
More about meWhat could technology change next?
Conversations about new products, business models and the decisions that turn technical possibility into commercial value.